![]() ![]() Understand what shoppers want and list all the reasons why they would pick your products over the others.(*) “Perfect Store” is the official name given to this program at Unilever, but you might have heard other names – “Golden Store” (P&G), “RED – Right Execution Daily” (Coca-Cola), “Flawless Execution” (PepsiCo), “Pictures of Success”, “Perfect Sales”…ĭefining these standards generally isn’t a one-person job: it is multidisciplinary work that aims at filling all the gaps between the brand plans and the sales plans. Most often, the task is co-owned by the heads of category management, consumer insights and go-to-market. There are 3 main steps for your team to follow: Setting goals and tracking results play a key role: the ‘Perfect Store’ is a concept that is performance-oriented, thus being able to monitor retail KPIs is a necessity. being clear and realistic as regards the objectives for profit and sales.making trade-offs between retailer and manufacturer objectives.working within the constraints of available space facing the reality of what can really be achieved in the field – e.g.understanding shopper needs and behaviours.If I were to give one definition for the Perfect Store, I would say it is THE set of in-store standards that a manufacturer has to reach in order to optimise its performance in offline retail. I would describe it as the logical continuation of the marketing mix canvas – the well-known “4 Ps” (Product, Price, Place, Promotion), that were then turned into “6 Ps” (+ People, Process) some years ago. It encapsulates the idea of an ideal, yet achievable, shopping experience, that would maximize the brand’s chances of sell-out. The concept of Perfect Store (*) was developed in the early 2000’s in a number of big CPG companies, but it was popularised by Unilever and Bain. They are all on a quest to design and execute the Perfect Store and the keys to getting it right are a deep understanding of the shopper combined with attention to detail in retail execution. That “ moment of truth” is so critical that it is the focus of thousands of people in the retail and CPG industries – sales people, brand managers, category managers, package design, supply chain, pricing, store managers, buyers. What should be on that shelf to help the shopper find what they need? To help the retailer sell more and to give the manufacturer the best chance of having its brand chosen? Are they doing their weekly shop or have they come in for a specific item? As they move around the store, they will typically spend 10-30 seconds in front of a section of shelf. Think of your local supermarket and the shoppers in it, each with their own mission, tastes and preferences. ▪Ěll money raised from the sale of this app is used to keep the UK Bebras Challenge free to the ever increasing number of schools taking part each year.What happens in a few seconds in front of 4m² of shelf makes the difference between success and failure for global companies. The others have never been seen in the UK at all. ▪ Some of the challenges have only been seen in the UK by Oxford finalists. ▪Ěll puzzles have been written by professional computer scientists from the international Bebras community. ▪ None of the challenges featured in this App are available on ▪ The challenges start off gently enough but steadily get trickier. (No programming or previous knowledge is required.) ▪ Solving the challenges encourage computational thinking. ▪ The challenges are selected for 10-18 year old students and provide a fun way to prepare for the November UK Bebras Challenges for these age groups. Now you can prepare for the November challenge by enjoying a gentle stroll through Bebravia's glorious countryside while solving 100 computational thinking challenges! What a perfect day! Have a wonderful day walking through Bebravia enjoying the countryside and solving 100 new computational thinking problems.īebras challenges are enjoyed by over 1.6 million students in 50 countries around the world. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |