Whether it’s trust marks, popular brands, or news media, companies include logos to show association all the time. Like so much of business it comes down to context. The advertising aspect is more likely to be helpful than harmful and it gives creative credit where credit is due. If the client is comfortable with a link in the site footer giving credit to the web design firm that created it, I don’t see any problem with it. A link to the web design firm that creates a website serves the same purpose, plus it also serves as advertising. Even lowly workers like gaffers, grips, makeup artists, lighting technicians, location scouts, and others get credit for their input into the finished product. When TV shows and movies list the credits at the end, the producers aren’t doing it because they want to they do it because the people who work on the project demand it. In any creative field, the people who work on a project want publicly visible credit for the contributions they make. Either that or the clients are refusing to allow it. It seems like less designers are putting their links on client websites these days. And in this challenging economy, I think there are a lot of small web design businesses out there that can use all the help they can get. And yes, it is a way for the designers to advertise themselves. In years past it was very common for web designers to put links/give credit to the designer that created the site. My opinion is that I like your attitude that the website belongs to the client and you shouldn’t use it to advertise yourself.
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